Brentford Football Club has signed a new two-year agreement for Triangle Tyre to become the club's inaugural official tyre partner.
What does this partnership mean for Brentford?
This partnership brings together two performance-driven organisations with a shared challenger mindset. Brentford and Triangle Tyre have earned their positions as high-performance competitors in their respective industries, using intelligence, innovation and efficiency.
How will this partnership work?
The agreement also welcomes Stapleton's Tyre Services as local delivery partner, supporting Triangle Tyre and Brentford in activating partnership rights in the UK. Working together, Brentford's global reach will strengthen Triangle Tyre's international brand awareness and the club will contribute to targeted activities in London and across the UK. As of the final 2025 table, Brentford stands 9th in the Premier League, with 53 points, 14 wins, 11 draws, and 13 losses from 38 games, and a recent form of DDLWL.
What are the benefits of this partnership?
With a strong focus on sustainability, the partnership will be a platform to share Triangle Tyre's sustainability priorities and tyre innovation, while supporting relevant environmental and community initiatives nationwide. As official tyre partner, Triangle Tyre will receive matchday in-stadium brand exposure, access to content creation with Brentford players and ambassadors, and the use of Gtech Community Stadium for matchday hosting. Brentford's commercial director, Fran Jones, said: "It's very exciting to welcome another challenger brand like Triangle to our partnership family. When you share that mindset, the understanding of what the partnership can achieve is clear from the start. Triangle's innovation and sustainable commitments really impressed us too, so I have full faith that this is the beginning of a strong, impactful relationship." Looking ahead to the next fixture, Brentford will face Hull City away on 2026-10-25, following their last result of Liverpool 1-1 Brentford on 2026-05-24, and with recent form of 0 wins, 4 draws, and 1 loss in their last 5 games.
