Brentford FC has confirmed Indeed as its new principal shirt partner and appointed Little Dot Studios to lead a major multi-platform activation of the landmark deal. The appointment, made by Indeed on 15 September, covers the men’s, women’s and academy teams, with the company also becoming the club’s official training wear and recruitment partner.
The collaboration is designed to create a content platform that combines football, careers and culture themes. It will use social-first creativity and creator partnerships, alongside original content, live experiences and paid distribution. Robbie Spargo, Co-Managing Director at Little Dot Studios, stated that the partnership aims to be more than just a sponsorship activation. He said the goal is to build a platform that uses football and culture to highlight Indeed’s relevance to the modern job market, delivering long-term value for the company and football audiences.
This significant commercial development arrives as Brentford enjoys a strong start to the Premier League season. The Bees sit fourth in the table with nine points from five games, having gone unbeaten with two wins and three draws. Their recent form includes a commanding 3-0 victory over Chelsea, a result that extended their current winning run to two matches.
Key players have contributed to this positive opening, with Kevin Schade the club's top scorer so far this season. The squad will now look to maintain this momentum on the pitch while the new off-field partnership takes shape. Fans can view the full squad list and check upcoming fixtures.
The immediate focus returns to league action with an away trip to face Aston Villa on 10 October. Villa currently occupy 16th place, and Brentford will be aiming to build on their solid early-season form in that match.
More detail at SportsPro
