Brentford's bold move to wear their new home kit for the next two seasons has sent shockwaves through the Premier League, with some clubs questioning the financial implications of such a decision. According to Keith Wyness, former Everton CEO, this move is unlikely to catch on with the Premier League's elite clubs.
What happened?
Brentford's decision to wear their new home kit for two seasons has sparked debate among Premier League clubs, with some questioning the financial implications of such a move.
Why it matters for Brentford
Brentford's kit scheme is part of the club's ongoing commitment to sustainability, and will also provide a significant financial saving for supporters who regularly purchase kits.
What comes next?
Wyness believes that while the gesture is a "good moral scoring point" for the Bees, many fans can often prefer the "freshness" of a new home strip at the start of a campaign.
Brentford's two-year kit launch is a bold move that has sent shockwaves through the Premier League. According to Wyness, this move is unlikely to catch on with the Premier League's elite clubs, as it could cost them too much in lost revenue every year.
Wyness outlined that clubs who sell "multi-millions" of shirts globally could never use a model like this, as it could cost them too much in lost revenue every year. He believes that Brentford's kit scheme only works because they are not one of the "big boys" in the Premier League.
Brentford's decision to wear their new home kit for two seasons has sparked debate among Premier League clubs, with some questioning the financial implications of such a move. According to Wyness, this move is unlikely to catch on with the Premier League's elite clubs.
What's next for Brentford?
Brentford is currently 9th in the Premier League, with 53 points from 38 games. They have scored 55 goals and conceded 52, with a goal difference of +3. They are 32 points behind leaders Arsenal and have a recent form of DDDLW.
In a recent interview, Wyness shared his thoughts on the matter, stating that while the gesture is a "good moral scoring point" for the Bees, many fans can often prefer the "freshness" of a new home strip at the start of a campaign. He believes that Brentford's kit scheme only works because they are not one of the "big boys" in the Premier League.
Brentford's next fixture is against Rennes on August 8th, and they will be looking to build on their recent form. With their new kit scheme in place, the Bees are ready to take on the challenge of the new season.
And, as Wyness pointed out, the lost revenue of not releasing new kits each season would be a major blow for top clubs. This is a bold move that has sent shockwaves through the Premier League, and it will be interesting to see how other clubs react to this decision.
